Minister of Trade, Industry and Competition, Ebrahim Patel, released an absurd list of fashion guidelines which he claims is meant to curb the spread of covid-19.

The Minister of Trade, Industry and Competition, Ebrahim Patel, has once again gazetted directions providing for a wide range of goods to be available to consumers through e-Commerce platforms as of yesterday (Thursday, 14th of May). This follows the announcement by President Ramaphosa on Wednesday evening that e-Commerce would be expanded beyond what has been announced previously. Patel has come under fire for his “Alice in Wonderland” clothing lists which he deemed it necessary to enforce onto the South African public without any rhyme or reason. He has also to this day not provided any evidence to substantiate his outlandish dress regulations, but has now again been entrusted with the authority to regulate South Africans’ online expenditure.

Minister Nkosazana Dlamini-Zuma during her ridiculous explanation of people who “zol”.

In the new regulations, the good minister has deemed it fair that any goods can now be bought online except of course cigarettes and tobacco products (including zol) which have been prohibited by Dlamini-Zuma. In a very authoritarian sounding statement on the department’s website it is stated that “subject to all applicable laws, all goods will be available for transaction through e-Commerce platforms with the exception of liquor and tobacco, which have been expressively prohibited for sale to the public during Alert Level 4. These products would be reconsidered in future when the regulations permit their sale.”

These gazetted directions enable the sale of products through e-Commerce platforms and delivery-systems that are currently not available at retail outlets, including household appliances, electronic goods, furniture, books, music, gym products, the full range of clothing and footwear products, household utensils and others. The Department of Trade, Industry and Competition (DTIC) has been working on a plan for e-Commerce to be safely rolled out since the Alert Level 4 regulations came into effect on the 1st of May. According to them, the key focus of the e-Commerce directions are on the health, safety and other protocols that need to be followed by retailers, delivery personnel and customers.

The e-commerce move does appear to be a move by Patel and his office to shift the focus from the absurd regulations issued earlier this week regarding which clothing items may be purchased at retail stores. One of the most puzzling being the regulation on the purchase of t-shirts if evidence is given that the item will be worn underneath an outer garment in order to provide warmth. Clearly, given the fact that t-shirts can now be purchased online, but still not in store, proves that Patel’s rules have no grounds and have no basis.

Women are not permitted, under Patel’s authoritarian rule, to wear short skirts.

“We strongly believe in the value of e-Commerce as a critical enabler to opening the economy through contactless transactions. This can reduce the movement of consumers, and the density of shoppers in retail spaces. Further it can accelerate innovation, support local manufacturing and increase access by the informal market and poorer South Africans,” Patel said on Thursday.

Does he mean that those who have access to the internet will have no restrictions on their freedom to purchase whatever they want, and that only the poor will be regulated?

“We are in the middle of a global pandemic that has taken hundreds of thousands of lives across the world. Protecting the lives of workers and consumers is critical as we open up the economy. We have consulted with stakeholders to get the proper health and safety protocols in place which can allow the full e-Commerce supply chain to operate safely while mitigating the risk of it becoming a vector for transmission of the coronavirus,” said Patel.

The directions outline the need for hygienic workplace conditions, social distancing, the wearing of masks, regular monitoring of workers’ health and the need for sanitisation, among other health protocols. To limit the social and economic hardship caused by the pandemic on local industries and enable consumer choice to support local producers, the directions encourage retailers to give prominence to goods manufactured in South Africa. The directions call on retailers to provide for as many payment options as possible for consumers, especially for low income earners, so that a greater number of South Africans can take advantage of online platforms. The directions also recognise the opportunity for spaza shops and informal traders to leverage e-Commerce as a means of selling goods.

The absurdity of Patel’s decisions continues unabated.

“e-Commerce has great potential as a safe retail platform during the pandemic. We need to work together with the sector to make digital platforms an avenue which can be used by a greater number of local manufacturers, retailers and consumers to transact. We have consulted with companies in e-Commerce who have committed to give prominence to South African-made goods on their sites. This is an important step in order to limit the social and economic hardship caused by the pandemic on local industries. We encourage all consumers to buy local and support the recovery of South African manufacturing during this global pandemic,” Patel added.

“Beyond the pandemic, we are likely to see a shift from traditional retailing to e-Commerce platforms. We look forward to future engagement with the sector to address how to create more jobs in the sector and retrain workers displaced by the shift to e-Commerce and to ensure that there is space for local small businesses and youth-owned enterprises as suppliers of goods and providers of digital platforms and delivery services,” he said.



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